Area of application
This Privacy Policy provides users with information on the type, scope and purpose of the collection and use of personal data by the provider responsible for the website, namely:
Phocus Direct Communication GmbH
Lina-Ammon-Strasse 19
90471 Nuremberg
Germany
| Telephone: | +49 (0)911 / 93 34 - 0 |
| Fax: | +49 (0)911 / 93 34 - 111 |
| E-mail: | info@phocus-direct.de |
on this website (hereinafter referred to as the “website”).
The legal foundations of data privacy can be found in the German Federal Data Protection Act (BDSG) and the German Telecommunications and Media Services Act (TMG).
Access data / server logfiles
The provider (and/or its webspace provider) collects data on every visit to the website (in so-called server logfiles). These access data include:
the name of the website or file accessed, the time and date on which it was accessed, the data volume transmitted, the notification of successful access, the browser type and version, the user's operating system, the referrer URL (of the page visited before the website), the IP address and the provider requesting access.
The provider only uses these protocol data for statistical evaluations that support the operation, security and optimisation of the website. The provider nevertheless reserves the right to check the protocol data at a later point in time if concrete indications justify suspicion of unlawful use of the website.
We would first like to inform you about the collection of personal data.
The term “personal data” applies to all data that can be personally linked to you as a user, for example your name, address, e-mail addresses and information on your user behaviour.
The controller pursuant to Article 4 paragraph 7 of the European General Data Protection Regulation (GDPR) is the company Phocus Direct Communication GmbH, Lina-Ammon-Strasse 19, 90471 Nuremberg, Germany. You can contact us at info@phocus-direct.de.
Data protection officer required by law
We have appointed a data protection officer for our company.
Sven Lünke
Sepire GmbH
Georg-Löhlein-Strasse 7
90530 Wendelstein
telephone: 09129 9076899
e-mail: info@sepire.de
When you contact us via e-mail or by submitting a contact form, the data provided by you, namely your e-mail address and, where applicable, your name and telephone number, will be saved by us so that we can answer your questions. We will erase the data collected within this context once the storage of the data is no longer necessary or will limit the processing of the data if statutory obligations to retain data apply.
If we need to consult contracted service providers for individual functions of our website or use your data for advertising purposes, we will explain the processes involved in detail below. This information also specifies the criteria established with regard to the duration of storage.
The collection of personal data when you visit our website
When you solely use our website for informational purposes and therefore do not register or provide us with information in any other way, we only collect the personal data that your browser transmits to our server.
If you want to view our website, we collect the following data, which we require in technical terms in order to show you our website and guarantee its stability and security (pursuant to Article 6 paragraph 1 sentence 1 lit. f GDPR as the legal basis):
Alongside the collection of the data specified above, we also store cookies on your computer when you use our website. Cookies are small text files that are stored on your hard drive and allocated to the browser that you are using. The party responsible for storing the cookie (in this case us) uses it to access specific information. Cookies are unable to run any programs or transmit viruses to your computer. They are used to make the website more user-friendly and efficient on the whole.
The following text provides information on the collection of personal data when you use our website.
Your rights
You have the following rights against us with regard to your personal data:
You additionally have the right to lodge a complaint with a supervisory authority for data protection with regard to the processing of your personal data by our company.
Download and registration function
The data provided in the registration process are processed for the purpose of enabling users to use the website. Users can be provided with information concerning offers or registration, for example, changes to the services available or technical circumstances, via e-mail. The data collected can be read from the form during the registration process. These data include your name and address, company details and contact details such as your e-mail address and telephone number.
Comments and posts
When users publish comments or other posts in the blog, their IP addresses are saved. This is necessary to safeguard the provider in the case that a user publishes illegal content (insults, prohibited political propaganda, etc.) in comments and posts. In such cases, the provider itself can be prosecuted for the comment or post and is therefore interested in the identity of the author.
Use of Cookies
This website uses the following types of cookies, the scope and functions of which are explained below:
a) Transient cookies are automatically deleted when you close your browser. Session cookies are a particularly common example of transient cookies. These store a so-called session ID that enables the different requests made by your browser to be allocated to the shared session. They enable your computer to be recognized when you return to our website. The session cookies are deleted when you log off or close your browser.
b) Persistent cookies are automatically deleted after a specific length of time, which can vary depending on the cookie used. You can use the security settings of your browser to delete these cookies at any time.
You can configure your browser settings according to your wishes, for example by accepting third-party cookies or rejecting all cookies. You should be aware that by doing so, you may not be able to make full use of all of the functions of this website. We use cookies to be able to identify you in the case of future visits to our website. We also recommend that you manually delete your cookies and your browser history on a regular basis.
A list of all cookies used as well as an explanation of the purpose of each cookie used can be found in our cookie overview.
Use of the blog functions
You can write public comments in our blog, in which we publish various articles on topics concerning our activities. Your comment will be published alongside the article with your specified username. We recommend that you use a pseudonym instead of your actual name. You are required to provide your username and e-mail address; the provision of all other information is voluntary. When you submit a comment, we continue to save your IP address and delete it after a week. We save your IP address so that we can defend ourselves against liability claims in the case of publication of illegal content. We require your e-mail address so that we can contact you if a third party complains that your comment is unlawful. The legal bases for this are Article 6 paragraph 1 sentence 1 lit. b and f GDPR. Comments are not checked before publication. We reserve the right to delete comments if third parties complain that they are unlawful.
Download form
The website offers you the option of using additional functions and services. These functions and services include e-books, white papers that can be downloaded for free and registration for a webinar, trade fair or similar event. We save your details provided in the download form and your contact details in order to process your enquiry, to provide further free downloads and in case any subsequent questions arise. The processing of data for the purpose of contacting our company occurs on the basis of your consent given on a voluntary basis, which you can withdraw at any time without specifying any reason. To notify us of your consent withdrawal, simply send an e-mail to datenschutz@phocus-direct.de
Contact form
If you want to contact PHOCUS DC, you can, for example, use the enquiry form for an expert discussion provided on our website. We save your details provided in the enquiry form and your contact details in order to process your enquiry, to contact you as requested and in case any subsequent questions arise. The processing of data for the purpose of contacting our company occurs on the basis of your consent given on a voluntary basis, which you can withdraw at any time without specifying any reason. To notify us of your consent withdrawal, simply send an e-mail to datenschutz@phocus-direct.de.
Our newsletter
You can provide us with your consent to send you our newsletter, which we use to inform you about our current interesting products and services. The services advertised in this newsletter are specified in the declaration of consent.
When you sign up to receive our newsletter, we use the so-called double opt-in method. This means that once you have submitted your e-mail address during the registration process, we send a confirmation e-mail to the e-mail address provided in which we ask you to confirm that you want to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after a month. We also store the IP addresses used and the times of your registration and confirmation. We do so in order to be able to provide evidence of your registration and, where applicable, to explain any possible misuse of your personal data.
The only information that you are required to provide in order to be sent the newsletter is your e-mail address. Once you have confirmed your registration, we will store your e-mail address in order to send you our newsletter. The legal basis for this is Article 6 paragraph 1 sentence 1 lit. a GDPR.
You can withdraw your consent to being sent the newsletter and cancel your subscription at any time by clicking on the link provided in each newsletter e-mail, sending an e-mail to datenschutz@phocus-direct.de or sending a message to the contact details specified in the Legal Notice.
Please note that your user behavior is evaluated when we send you the newsletter. For this evaluation, the e-mails sent contain so-called web beacons, also known as tracking pixels, which are 1x1 pixel image files that are saved on our website. To carry out the evaluations, we link the data provided and the web beacons with your e-mail address and an individual ID. Links in our newsletter also contain this ID. We use the data acquired to create a user profile that allows us to customize our newsletter to suit your individual interests. When you read our newsletter, we record the links that you click on in this newsletter and use them to determine your personal interests. We link these data with your activities on our website.
You can object to this tracking at any time by clicking on the separate link provided in each e-mail or informing us via other means of contact. The information will be stored for the duration of your newsletter subscription. When you stop receiving the newsletter, your data will be erased within one month provided that the erasure of the data does not conflict with any statutory obligations to retain data.
Such tracking is also not possible if you have deactivated the display of images in your e-mail program as standard. In this case, you will not be able to see the newsletter in full and may not be able to use all of its functions. If you manually choose to display the images, the tracking specified above will be activated.
Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are saved on your computer and enable the analysis of your use of the website. The information generated by the cookie about your use of this website is normally transmitted to and stored on a Google server in the USA. If the anonymization function for IP addresses is activated on this website, Google will, however, abbreviate your IP address before transmitting this information within member states of the European Union or in other contractual states of the Agreement on the European Economic Area. Your full IP address will only be transmitted to a Google server in the USA and abbreviated on this server in exceptional cases. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activities and providing further services connected to use of the website and the Internet to the website operator.
The IP address transmitted from your browser within the scope of Google Analytics will not be combined with other Google data.
You can prevent the storage of cookies by using the corresponding setting of your browser software. Please note, however, that doing so may prevent you from being able to fully use all functions of this website. Furthermore, you can prevent data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google by downloading and installing the browser plugin available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
As an alternative to the browser add-on or when using browsers on mobile devices, please click on this link to prevent the collection of data on this website by Google Analytics in the future. When you click on the link, an opt-out cookie will be stored on your device. If you delete your cookies, you will need to click on this link again.
Inclusion of third-party services and content
It may occur that third-party content such as YouTube videos, map data from Google Maps, RSS feeds or graphics from other websites are included on this website. In these cases, the providers of this content (hereinafter referred to as “third-party providers”) must be able to access users' IP addresses. Without an IP address, they are unable to send the content to the browser of the user in question. IP addresses are therefore required in order to display this content to users. We strive to only use content in cases in which the providers responsible solely use IP addresses in order to provide the content in question. We do not, however, have any influence on whether third-party providers use IP addresses for other purposes such as gathering statistics.
Use of social plugins
We use so-called social plugins from various social networks on our website.
When doing so, we use the so-called two-click solution. This means that when you visit our page, no personal data are initially disclosed to the providers of the plugins. You can identify the provider of a plugin by looking at the marking in the box above its initial letter or the logo. We offer you the opportunity to use the button to communicate directly with the provider of the plugin. The plugin provider will only receive the information that you have accessed the corresponding page on our website when you activate the marked field by clicking on it. It will also be provided with the data specified in this Privacy Policy. In the case of Facebook, the respective providers in Germany state that IP addresses are anonymized immediately after being collected. When you activate the plugin, your personal data will be transmitted to the respective plugin provider, where it will be stored (in the USA in the case of American providers). Given that plugin providers particularly use cookies to collect data, we recommend that you use your browser's security settings to delete all cookies before clicking on the greyed-out box.
We have no influence on the data collected and the data processing methods used and are also unaware of the full extent of the data collection activities, the purposes of the data processing or the storage periods. We also have no information on the erasure of the data collected by the plugin providers.
The plugin providers store the personal data collected about you as a user profile and use them for the purposes of advertising, market research and/or the needs-based design of its website. The evaluation of the data is mainly (also in the case of users who are not logged in) carried out in order to show needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles but must contact the respective plugin provider in order to exercise this right. We use the plugins to offer you the opportunity to interact with social networks and other users so that we can improve our website and make it more interesting for you as a user. The legal basis for the use of the plugins is Article 6 paragraph 1 sentence 1 lit. f GDPR.
The data transfer occurs irrespective of whether you have an account with the plugin provider and are logged into its service. If you are logged into an account with the plugin provider, your personal data collected on our website will be directly associated with your account with the plugin provider. When you click on the activated button and, for example, link the web page, the plugin provider will also save this information in your user account and publicly share it with your contacts. We recommend that you regularly log out of your account after using a social network, especially before activating the button. By doing so, you can avoid your data being associated with your profile with the plugin provider.
You can find more information on the purpose and scope of the collection and processing of data by the plugin providers in the privacy policies of these providers listed below. These policies also provide further information on your rights concerning this issue and the settings that you can use to protect your privacy.
Use of Facebook social plugins
Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by the company Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the label “Social plugin from Facebook” or “Facebook social plugin”. You can find an overview of the Facebook plugins and their appearance here: https://developers.facebook.com/docs/plugins
When you visit a page of our website that contains such a plugin, your browser will establish a direct connection with the Facebook servers. The content of the plugin will be transmitted from Facebook directly to your browser and integrated into the page. This integration of the content provides Facebook with the information that your browser has visited the corresponding page of our website, even if you do not have a Facebook profile or are currently not logged into Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA, where it is stored. If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook profile.
If you interact with the plugins, for example by clicking the “Like” button or submitting a comment, this information will also be directly transmitted to a Facebook server, where it will be stored. The information will also be published on your Facebook profile and displayed to your Facebook friends. You can find information on the purpose and scope of the collection and processing of data by Facebook and on your rights concerning this issue and the settings that you can use to protect your privacy in Facebook’s Data Policy: http://www.facebook.com/policy.php
If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of your Facebook account before visiting our website. You can also fully prevent the Facebook plugins from being loaded by using add-ons for your browser, for example, the “Facebook Blocker”.
Use of Twitter plugins (e.g. the “Tweet” button)
Our website uses so-called social plugins (“plugins”) from the micro blogging service Twitter, which is operated by the company Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”) . The plugins are marked with a Twitter logo, for example, in the form of a blue “Twitter bird”. You can find an overview of the Twitter plugins and their appearance here: https://twitter.com/about/resources/buttons
When you visit a page of our website that contains such a plugin, your browser will establish a direct connection with the Twitter servers. The content of the plugin will be transmitted from Twitter directly to your browser and integrated into the page. The integration of the content provides Twitter with the information that your browser has visited the corresponding page of our website, even if you do not have a Twitter profile or are currently not logged into Twitter.
This information (including your IP address) is transmitted by your browser directly to a Twitter server in the USA, where it is stored. If you are logged into Twitter, Twitter can directly associate your visit to our website with your Twitter account. If you interact with the plugins, for example by clicking the “Tweet” button, the corresponding information will also be directly transmitted to a Twitter server, where it will be stored. The information will also be published on your Twitter account and displayed to your contacts. You can find information on the purpose and scope of the collection and processing of data by Twitter and on your rights concerning this issue and the settings that you can use to protect your privacy in Twitter’s Privacy Policy: https://twitter.com/privacy
If you do not want Twitter to directly associate the data collected via our website with your Twitter account, you must log out of Twitter before visiting our website. You can also fully prevent the Twitter plugins from being loaded by using add-ons for your browser, for example, the script blocker “NoScript”: http://noscript.net/
Use of Instagram social plugins
Our website uses so-called social plugins (“plugins”) from Instagram, which is operated by the company YouTube LLC, 901 Cherry Ave. San Bruno, CA 94066 USA (“YouTube”). The plugins are marked with an Instagram logo, for example, in the form of an “Instagram camera”. You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges
When you visit a page of our website that contains such a plugin, your browser will establish a direct connection with the Instagram servers. The content of the plugin will be transmitted from Instagram directly to your browser and integrated into the page. This integration of the content provides Instagram with the information that your browser has visited the corresponding page of our website, even if you do not have an Instagram profile or are currently not logged into Instagram. This information (including your IP address) is transmitted by your browser directly to an Instagram server in the USA, where it is stored. If you are logged into Instagram, Instagram can directly associate your visit to our website with your Instagram account.
If you interact with the plugins, for example by clicking the “Instagram” button, the corresponding information will also be directly transmitted to an Instagram server, where it will be stored. The information will also be published on your Instagram account and displayed to your contacts. You can find information on the purpose and scope of the collection and processing of data by Instagram and on your rights concerning this issue and the settings that you can use to protect your privacy in Instagram’s Data Policy: https://help.instagram.com/155833707900388/
If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also fully prevent the Instagram plugins from being loaded by using add-ons for your browser, for example, the script blocker “NoScript”: http://noscript.net/
Use of YouTube social plugins
Our website uses so-called YouTube videos and YouTube plugins from “YouTube”. YouTube is a service operated and provided by the company YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (“YouTube”). YouTube LLC is a subsidiary of the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We have integrated YouTube into our website by embedding the service by means of a so-called “iFrame”. When this iFrame is loaded, YouTube and/or Google may collect and process information (including personal data). The possibility that YouTube and/or Google will also transmit the information to a server in a third country cannot be excluded.
We ourselves do not collect any data when you watch a YouTube video on our website.
We have integrated YouTube for the purpose of being able to present different videos to you on our website so that you can view them directly on our website.
If you do not want YouTube to directly associate the data collected via our website with your YouTube account, you must log out of YouTube before visiting our website. You can also fully prevent the YouTube plugins from being loaded by using add-ons for your browser, for example, the script blocker “NoScript”: http://noscript.net/
Google AdSense
This website uses Google AdSense, a service for the integration of advertisements provided by Google Inc. (“Google”). Google AdSense uses so-called cookies, text files that are saved on users' computers and enable the analysis of their use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons allow information such as visitor traffic on the pages of this website to be evaluated.
The information generated by the cookies and web beacons about the use of this website (including users’ IP addresses) and the delivery of advertising formats is normally transmitted to and stored on a Google server in the USA. Google may disclose this information to its contractual partners. Google will not, however, combine your IP address with your other data stored.
Users can prevent the installation of cookies by using the corresponding setting of their browser software. The provider does, however, inform users that doing so may prevent them from being able to fully use all functions of this website. By using this website, users declare that they consent to the processing of their personal data collected by Google in the manner described above and for the purpose specified above.
HubSpot
Our website uses the software HubSpot, which is operated by the company HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, telephone: +353 1 5187500, and is software of the company HubSpot Inc., USA. The software is used for our Digital Marketing unit and helps us to better coordinate and optimise and marketing strategy, for example by statistically analysing and evaluating the user behaviour recorded. Cookies are used. You can prevent the storage of cookies or delete cookies that have already been saved at any time by selecting the appropriate settings in your browser software.
Please note that if you choose to block cookies, you may not be able to use the services provided on our website to the full extent. More detailed information can be found in the Terms of Service and Privacy Policy of HubSpot Inc. at http://www.hubspot.com/terms-of-service and http://www.hubspot.com/privacy-policy
Registration service enables visitors to our website to find out more about our company, download content and provide their contact information and other demographic information.
This information and the content of our website are saved on servers of our software partner HubSpot. We may use this information to contact visitors to our website and to find out which of our company’s services/topics are interesting to them.
All information collected by us is subject to this Privacy Policy. We only use the information collected for the purpose of optimising our marketing.
HubSpot is certified under the terms of the EU–U.S. Privacy Shield framework and is subject to the TRUSTe Privacy Seal and the U.S.–Swiss Safe Harbor Framework. You can read HubSpot’s EU data privacy provisions at: https://legal.hubspot.com/data-privacy
Use of SlideShare
On some pages of our website, we use the service SlideShare to show you presentations. This service is integrated using a two-click solution. This means that when you visit our page, no personal data are generally transmitted. Only when you start the presentation are personal data transmitted to Slideshare.com, Google Analytics and ComScore and saved in the USA and a cookie stored on your browser. We have no influence on the data collected and the data processing methods used and are also unaware of the full extent of the data collection activities, the purposes behind these activities or the storage periods.
ComScore stores these data as a user profile and uses them for the purposes of advertising, market research and/or the needs-oriented design of its web pages. Such an evaluation takes place in order to provide needs-based advertising. You have the right to object to the creation of these user profiles but must contact ComScore in order to exercise this right.
You can find more information on the purpose and scope of the collection and processing of data by the plugin provider at: SlideShare Inc., 1 Montgomery St., Suite 1300, San Francisco, CA 94104, privacy@slideshare.com, http://www.slideshare.net/privacy and comScore, Inc., 11950 Democracy Drive, Suite 600, Reston, VA 20190, http://www.comscore.com/About_comScore/Privacy_Policy
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.
In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally
The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.
The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again
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